Online exposure is a critical element to any company’s strategy, however the digital environment is in a consistent state of change so it’s paramount to stay on top of these changes to make sure that your online presence is optimised. Google releases between 500 and 600 updates annually, with most of them simply tweaking their secretive search ranking algorithm. With Google being such a commanding force in today’s digital world, Search Engine Optimisation (SEO) has become progressively important for businesses to grow their website traffic, customer engagement, and ultimately their sales.
User behaviour is shifting rapidly with new technology, so Google must keep an eye on these changes and revise their search algorithm respectively to ensure the user experience is as smooth as possible. If a website is going to flourish online, they too must stay on top of the changing trends in SEO. As a matter of fact, using old SEO techniques can lead to penalties that lower a website’s search engine results page (SERP) listings, so here we’ll unveil the top SEO trends to keep in mind for your website in 2018.
Lots of users are now wishing to use voice searches as opposed to more traditional keyboard searches, so this will naturally be a top SEO trend in 2018. Voice searches are much faster and more convenient, which is why it isn’t surprising that 1 in 5 online searches come from voice queries. If the current rise in voice searches continues at the same speed, approximately half of all online searches will be conducted via speech by the year 2020!
What this suggests for websites is that they should begin blending more long-tailed keywords into their SEO strategy, specifically those with a natural conversational tone. For instance, if a website has a keyword phrase like “best Sydney restaurants”, it could also be accompanied by a phrase such as “Where are the best Sydney restaurants near me?”
Link building has always been a valued tool for SEO, and this will still be a central element in determining SERP listings in 2018. Creating valuable links to trustworthy websites is still the easiest way for Google to ascertain if a website is trusted, so adding value through quality links that helps you develop an authority in your target niche is a superb strategy.
Having said that, the trend towards link building is now more long-term, so having links from sites applicable to your industry and referral traffic will be very beneficial in the near future.
Since 2015, online searches using mobile devices has exceeded that from computers and laptops, so Google has made it very clear that websites that are optimised for mobile devices will be ranked higher in SERP listings.
The reason that mobile optimisation is a top SEO trend for 2018 is because Google has publicised that they are experimenting with mobile-first indexing, which clearly shows that mobile optimisation will be prioritised in the forthcoming year. If your website hasn’t already been optimised for mobile devices, now is definitely the time to start!
Accelerated Mobile Pages
Website loading speeds play an essential role in SERP listings, and Google’s search results algorithm will obviously favour those with quicker speeds. In fact, Google has composed an open source project that assists websites to load pages faster on mobile devices. The project named ‘Accelerated Mobile Pages’ (AMP) enables individual web pages to load 4 times faster than regular pages, and uses only 10% of the data in doing so!
How To Work On SEO For Your Website in 2018
Whilst customary SEO techniques such as link building will still be helpful in 2018, there are other surfacing trends that Google is targeting in the future which may drastically evolve the practice of SEO. It’s clear that SEO is already changing to stay on top of changes in user behaviour and to maximise the overall user experience. By understanding the latest SEO trends and employing strategies now, your website will be optimised and ready to enjoy targeted consumers from higher SERP listings.
If you have any issues or concerns about how you can optimise your website to adapt to the latest SEO trends, get in touch with Internet Marketing Experts Warrnambool on 1300 595 013, or visit their website for more details: https://internetmarketingexpertswarrnambool.com.au