The Battle of the Brands

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The Battle of the Brands

Your Website SEO Strategy in Warrnambool is still absolutely about keywords, but there is one challenge that some providers face when they try to optimise for particular Keywords.

A Pay Per Click or AdWords campaign will help you learn about which keywords operate well in your niche and boost your Website SEO Strategy. I recollect I think I spent about a year obsessing about one specific keyword that, despite what I did, I could not get on the first page of Google. The cause was simple; it was a word that falls under the classification of a ‘Branded’ keyword, and Google in spite of all your SEO efforts will certainly never rank a non-branded site in front of the branded sites.

For example, if you sell Yamaha Pianos in a retail store in Warrnambool, it would be excellent if for anyone that searches for ‘Yamaha’ in Warrnambool your site will show up but it probably won’t. Potentially if they search for ‘Yamaha pianos’ you still may not show up. Why? Because Google will usually reserve the ‘Yamaha’ search ranking result for Yamaha the brand themselves and not some retailer of that brand. Yamaha is a world renowned brand and for Google to put anything other than at No1 would certainly be a real step back for a search engine. This is what I mean by branded sites.

However, I understood the magic of long tail keywords. Once I figured out that I could reign over all sorts of long tail searches it was easy to shift my focus and enhance my Website SEO Strategy. Once I had re-directed my strategy the visits to my websites enhanced massively. So take it from me, living life in the long tail is very rewarding. Always remember – Your Website SEO Strategy refers to making money, not where you appear in a Google search.

If you are interested in learning more from an SEO Professional, call Internet Marketing Experts Warrnambool on 1300 595 013 or visit,

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