This Is Why Your Content Marketing Isn’t Performing (And Ways To Fix It!)

This Is Why Your Content Marketing Isn’t Performing (And Ways To Fix It!)

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In today’s aggressive environment of internet marketing, there’s no question that content is king. Content is everywhere we look and individuals love consuming it! It should come as no surprise that content is at the core of almost all marketing strategies, with around 94% of small companies concentrating their efforts on content marketing. Having said that, with nearly every businesses now directing their marketing initiatives on content, it’s becoming increasingly challenging to stand out from the crowd and make your content marketing stimulating and compelling.


Have you attempted content marketing but found that you’re not getting the intended benefits? Well, you’re quite likely one of many companies that are in the same boat. Don’t give up though, there’s no doubt that content marketing is among the most useful ways of growing your customer base. So, here are 4 reasons why your content marketing might not be working and most importantly, ways to fix them!


  1. You don’t have a strategy


Just like any investment, if you don’t have a strategy and specific KPIs to evaluate results, how can you possibly improve? Posting blogs and sending tweets are great, but if you don’t have any end goals then you’re merely aiming in the dark. To produce meaningful content that viewers will engage with, you must have a clearly-defined strategy that should align with your business goals.


Regardless if you intend to raise brand awareness, website traffic, or conversion rates, your strategy should include KPIs in conjunction with short-term and long-term goals. These marketing goals should complement your business goals so you have a clear understanding of your target market, the purpose of your content, and the types of content that will work best for you.


  1. Your content is not original


With the sheer number of online business today, it’s critical that your content is distinguishable from others. Too many businesses will create content without examining the landscape and as a result construct content that simply gets lost in the crowd. Your content should be captivating, engaging, and most importantly, deliver value to viewers by supplying solutions to common pain-points in your niche. Along with this, different types of content suit different communication techniques, so take into consideration the most effective ways you can do this, either through infographics, videos, diagrams, or even just thought-provoking or engaging text.


  1. You don’t promote your content


Some of the biggest oversights that small companies make with their content marketing is that they don’t actually market it! Even if you’ve developed the most ground-breaking article the planet has ever witnessed, who will read it if they don’t know it exists? For you to prosper with your content marketing, it’s very important that you promote your content through all available means, including:


Social media (Facebook, Twitter, Google+, Reddit).

Email newsletters.

Adding internal links to your articles.

Pitching to influencers and bloggers in your market.

Submitting it as a guest post to bloggers in your industry.

Including links to your content when commenting on other blogs and forums.


  1. Your content is not search engine friendly.


Content encompasses a substantial portion of your SEO, so it’s imperative that your content is SEO friendly and never use black hat tactics to attempt to enhance results. Keyword stuffing is a standard mistake that companies will make in their content creation, together with using the wrong keywords, duplicate content, and not optimising their meta tags.


Undertake some probing to find the most suitable keywords that your viewers would use to find your content. Also, use meta tags to your benefit to draw more readers to your blog. Search engines always intend to deliver the best content to users, so if your content is valued then other sites will link to it, increasing the prospects of earning more high-quality, reliable links from relevant businesses.


At the end of the day, there can be thousands of reasons why your content marketing isn’t offering you the intended results, however these points should encompass the majority of them. If you’re going to invest in content marketing, you can’t do it half-heartedly. Perform as much research as you can about your target audience, your competitors, and your keywords, and develop interesting content that your audience will naturally engage with.


If you’re thinking about giving up on content marketing because of substandard results, connect with Internet Marketing Experts Warrnambool who will be able to point you in the right direction. Call 1300 595 013, or alternatively visit our website for additional information:


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